COURSE INTRODUCTION
You've Been Teaching People For Free. It's Time to Get Paid For It.
If you're a career professional who knows you have something valuable to teach — but you've spent more time planning than building — this is the course that changes that.
Standard enrollment · Lifetime access · Includes two 1:1 strategy calls with DurYah
What Students Say
This course was extremely helpful! I was able to realize what skills I brought to the table, how I could teach someone else those skills, and how to package it all up. Anyone can benefit from this course, especially those who don't realize the gold mine they're sitting on.
~ J. Agulto
DOES THIS SOUND FAMILIAR?
Why You Haven't Launched Yet
Valuable But Unpackaged
You know you have something valuable to teach, but you don't know how to package it.
Stuck in the Idea Phase
You've been thinking about building a course for months — maybe longer — and nothing is built yet.
No Audience, No Budget
You don't have a big audience or a marketing budget, and you don't know how to launch without one.
Information, No Execution
You've bought courses before that gave you information but left you with no clear next step.
Ready to Leave, Not Ready to Go
You're still at a job you're ready to leave, but you haven't built the thing that would let you go.
Overwhelmed by Decisions
Every time you try to start, you get stuck deciding what to include, what to charge, or where to host it.
And under all of it, a quieter fear:
What if I invest the time, build the thing, and it still doesn't work?
What if my expertise isn't actually sellable?
This course was built to answer that fear directly — not with motivation, but with a system that produces a real result.
If you recognized yourself in any of those — this course was built for you.
INTRODUCING
Package Your Expertise
Turn What You Know Into a Sellable Digital Product
Package Your Expertise is a complete system for career professionals who are ready to stop sitting on what they know. Six modules. Twenty-five focused lessons. Two private strategy calls with me. By the end, you'll have a published course, a live sales page, and a launch plan ready to execute — even if you've never built a course before and don't have an existing audience.
This course has been refined based on real student results. What you're getting is the version our Founding Members helped shape.
WHAT YOU'LL BUILD INSIDE
The Complete System
MODULE 1
Uncover Your Expertise
You leave this module knowing exactly what you're selling — and why people will pay for it.
MODULE 2
Define Your Buyer
You leave with a two-sentence buyer description so specific that the right person reads it and thinks — that's me.
MODULE 3
Design the Transformation
You leave with a complete course architecture — sequenced, purposeful, and built around one clear transformation.
STRATEGY CALL 1
Architecture Review
Once you've finished Module 3, you'll book a 30-minute 1:1 call with me. We'll review your Expertise Statement, your Buyer Profile, and your course architecture before you start building, so you build the right thing the first time.
MODULE 4
Build Without Overwhelm
You leave with a recorded, hosted course that actually exists in the world — not sitting in a folder on your desktop.
MODULE 5
Price and Position It
You leave with a course name, a price, and a live sales page. Your course is now positioned to sell.
MODULE 6
Launch and Sell
You leave having made your first real sale attempt — with a warm outreach list, a launch sequence, and a follow-up system ready.
STRATEGY CALL 2
Launch Review
Once you've finished Module 6, we'll meet for a second 30-minute call to review your sales page, your pricing, and your launch plan. You'll leave with one or two concrete next steps for getting your first sales.
FROM OUR FOUNDING MEMBERS
What Happens When You Stop Planning and Start Building
These professionals were exactly where you are now.
QUOTE
Lisa M.
Meet Your Architect
YOUR INSTRUCTOR
DurYah
Founder & Growth Architect, Sevenfold Growth
I've spent over a decade designing programs, coaching professionals through career transitions, and watching people build businesses from expertise they almost didn't believe was sellable. I've seen the pattern so many times I built a course around it: the person who thinks their knowledge isn't worth teaching is usually the same person who has a waiting list within ninety days of launching.
Package Your Expertise is built from everything I've learned doing this work — not from theory, but from the real process of helping people go from scattered ideas to a product that sells.
THE REALITY
What you're actually getting for $397
A business coach charges $300–$500 per hour.
One hour with a business coach runs $300–$500. One done-for-you course build runs $2,000–$5,000. One year of figuring this out alone costs you something that doesn't show up on a receipt — the time, the false starts, and the product that still isn't built.
Package Your Expertise is $397, about the cost of a single coaching hour. For that, you get the complete system from identifying your expertise to making your first sale, plus a full hour of 1:1 strategy time with me, split across the two moments that matter most.
What you walk away with:
A completed Expertise Statement — the sentence your entire business is built on
A Buyer Profile Card with your Right Person Description, Pain Snapshot, and language reference list
A sequenced course architecture ready to build from
A recorded, hosted course that exists in the world
A live sales page written and published
A warm outreach list and a full launch sequence — ready to execute
Two 30-minute 1:1 strategy calls with DurYah
Lifetime access to every future update
These aren't lessons to watch. They are outputs you keep.
The question isn't whether $397 is worth it. The question is what another six months of not building is worth to you. Every month your course doesn't exist is a month you're not earning income from what you already know. Your first sale at $397 covers the cost of this course, and the math is already decided.
You're not spending $397. You're stopping the clock on how long this stays unbuilt.
ENROLLMENT IS OPEN
Start Building Today
$397
LIFETIME ACCESS
6 modules, 25 lessons — 3 hours 26 minutes of focused instruction
A completed Expertise Statement — the foundation your entire business is built on
A Buyer Profile Card with your Right Person Description, Pain Snapshot, and language reference list
A sequenced course architecture ready to build from
A live sales page written and published
A warm outreach list and full launch sequence — ready to execute
Strategy Call 1: 30-minute 1:1 architecture review after Module 3
Strategy Call 2: 30-minute 1:1 launch review after Module 6
Lifetime access to all course updates
Standard enrollment pricing. One payment. Lifetime access.
Strategy calls are 30 minutes each and are booked through a scheduling link that unlocks when you complete Module 3 and Module 6. Both calls must be completed within 60 days of your purchase date. Calls are non-transferable and do not roll over after the 60-day window.
Frequently Asked Questions
How do I book my strategy calls?
When you finish Module 3, a booking link unlocks inside the course. The same thing happens when you finish Module 6. Pick a time that works for you.
What if I don't finish within 60 days?
You keep lifetime access to the course, but the strategy calls must be used within 60 days of purchase. The course is under four hours of instruction and is designed to move quickly, so block time on your calendar the week you enroll.
Do I need an audience to use this?
No. Module 6 walks you through getting your first sales from the network you already have.
THIS COURSE IS FOR YOU IF...
Ready to Execute?
- You are a career professional with 5+ years of experience in your field
- You've been told you should teach what you know - and you believe it
- You've started thinking about entrepreneurship but haven't built the product yet
You want a digital product you can sell without trading time for money
You're willing to follow a system and do the work over a focused weekend
You want to build your first course the right way - not start over three times
You want an experienced set of eyes on your plan before you launch it
This course is NOT for people looking for a passive income shortcut or anyone unwilling to apply the frameworks. The system works when you do.
ENROLLMENT IS OPEN
Your expertise has always been worth something. Now it has a system.
Enroll today and get the complete course, plus two 1:1 strategy calls to make sure you build it right and launch it well.
Lifetime access · One payment · No subscriptions · Strategy calls redeemable within 60 days of purchase
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